Probably one of the hardest things for a microfounders is to find their first customers. No website traffic, no word-of-mouth, no money to run ads.
So, if you don’t have a budget to bring clients to you, you need to go to them instead, using... hard work.
Microfounders are familiar with cold emailing:
"We started with cold outreach to creators, Indie Hackers, and startup founders, who might be interested in our product." – Marie from Tally ($14k/mo)
"We found our first customers from making posts on websites like IndieHackers, Reddit. Many cold emails were involved as well." – Robi from Featurebase ($600/mo)
There are also microstartups that help you get started with cold emailing, like ColdEmail.Club ($3k/mo) offering cold email copywriting as a service or Cold Email Studio that does the whole process from hunting leads to actually sending the emails.
We talked to Jai, who is the founder of ColdEmail.club ($3k/mo) to get some tips about how to be successful with cold emails. Here are some main points:
✏️ Put in effort to write short and on-point emails
✉️ Find contacts who are relevant to your product
🤖 Automate follow-ups (most reply to 2nd or 3rd email)