"Google is no longer producing high quality search results in a significant number of important categories." – Michael Seibel on Twitter
"A startup usually has to start with a niche market. Why not try writing a search engine specifically for some category dominated by SEO spam?" – Paul Graham on Twitter
People are noticing the spam, and are already using Google in a different way.
Want to know how much funding this startup has?
You Google: "contra crunchbase"
Want to know what others think about a SaaS?
You Google: "pipedrive capterra"
"A key question is how to build habitual recall to use your product over Google." – Daniel Gross
One way to solve it is by building the best site in your niche.
Not a site that is gaming SEO.
Not a site that looks like the best.
But a site that is actually the best site in your niche.