Q&A

39 microstartup founders making collectively $250.1k per month share 149 learnings about how to build a profitable internet startup as a solo developer. Latest answer 1 day ago.

How did you come up with the microstartup idea?

I followed some invaluable advice from Arvid Kahl: «Start with the audience, not the idea». Since I already built a large audience in marketing, it was clear to me that the highest chance of success was to build something for this existing audience....

Many big accounts on Twitter talk about DMs as a powerful tool to make good connections, and relationships, and find clients. I wanted to try to leverage them better, and I realized that there's big potential. That's when I thought about the welcom...

Feather is a rebrand of my previous product MDX.one. It was not the first product I worked on after quitting my job. MDX.one is the second product. While working on my first product, I started learning many new things and explored a lot of new tec...

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How did you find your first customers?

We got our very first customer for a product that we've since retired, but they were a friend of a friend. The first customer for our current product found us through the chrome store, ran out of credits, and upgraded. This was a few weeks after...

The service had about 500 customers when I bought it - right now I have about 1000. They all come organically via SEO

We started SEO fairly early, and our first customer found us on Google even before we officially launch the product. When we decided to build the product, we created a few SEO-optimized pages while building the product. Google indexed us when we...

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How are you finding your customers today?

Cold outreach plays a crucial role in my client acquisition strategy. SEO also works really well for us - we rank on the first page for some critical keywords and this drives a good amount of organic traffic our way.

The majority of people still just find Data Fetcher in the marketplace. But the other big one is content marketing. About 40% of new customers now find the Data Fetcher through our blog or YouTube channel. Each blog post/ video shows an example us...

Same as the first. Our clients are successfully focused on their newsletter, the best way to reach them is direct and to the point.

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What's your advice for other microfounders who want to get started?

I like this. No market = no product.

Build something that you would want for yourself. And if that same thing is also wanted by others then you have a revenue-potential product. That way, you will have a clear vision of the product and at the same time you will know that people are read...

I've made a ton of mistakes as a founder, but one thing I've done well is talking to customers. I build relationships with them on demos and continue to ask for feedback after they sign up. Having these conversations has made it so easy to know what...

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