We do the same where we started. There is no end what can be done with good content and SEO. Big believers in organic growth. Also experimenting with a Long Tail SEO and Programatic SEO. Started exploring ads a little bit.
We don't do the traditional experimentation and pivoting. Instead, we try to "plant many seeds" and see what works over a long period of time. So we are constantly experimenting with new business models and services we can offer within Writing domain. We just launched our latest service Best Writing for Businesses, a managed content subscription for companies who don't want to bother hiring and managing writers themselves. We do it for them for a monthly fee.
We are also actively looking for more partnership opportunities through social media and email.
Still via Twitter, plan to exploit Reddit, Facebook, and YouTube later.
Mostly on Twitter and by word of mouth. I started exploring SEO and Reddit but haven't yet to find success.
Organic traffic (SEO), social media marketing and Google Ads
I am doing a mix of SEO, Build in Public and luckily can rely on the amazing Notion community that shares HelpKit by word of mouth. It took a lot of time and effort to get deep into the Notion community but it was worth. That being said, there's a lot of room for me and HelpKit to grow in terms of marketing and I am excited for that.
We're running Google Ads to drive traffic and trying to be active on twitter. Writing blog posts, etc.
A really surprising source of customers has been alternativeto.net. The traffic from there tends to be very high quality since people are actually looking for an alternative to a product they are looking for.
Today most of the traffic and signups are still coming from the channels used previously (i.e. Reddit and product-specific forums). There is also solid organic traffic being generated by the Cloakist Blog. A few posts are ranking well for niche keywords.
Additionally, changes to the customer onboarding flow have also had a positive impact on getting more "feet through the door". Removing the upfront credit card requirement allows more users to test out Cloakist before committing to a subscription. This has led to fewer, but higher quality subscribers.
Our product is very niche. Users are from the AV industry, broadcasting and some education and corporate. We made some connections to AV professional communities. We do some moderate SEO and Facebook ads turned out to work quite well in our field.
I've been experimenting a lot lately, but my best channel by great margins is organic search. I've been doubling down on SEO, blogging, and releasing content.
Because Tally is free, our product has become our biggest marketing channel. This is how our growth flywheel works:
1. Offering Tally for free lowers the barrier for people to try it out, and creates positive word of mouth.
2. Free users have a 'Made with Tally' badge on their forms, which turns our users into our biggest promotors and most important lead source.
3. About 3% of our free users upgrade to Tally Pro, which is how we make money.
Organically and by word of mouth. We also try to be as helpful as possible on social media and respond quickly to emails.
Here’s the breakdown, as reported per users (graph shows for last few months). It’s a mandatory field on the registration form.
Products like NotionForms are cool because they have a “virality” built-in. People create forms, they embed them on their site/notion page. Respondents discover the tool, but more importantly, Google sees the embeds, and consider them as backlinks, which is amazingly effective for SEO.
Nowadays, most customers come from organic Google searches and word of mouth.
The rest of the traffic came from a forum such as Reddit.
I don't spend much time on Reddit now, as I've developed an automated machine learning model that helped me identify interesting questions and potential leads and notify me so I can log in and respond to them.
I am still participating in the communities but I have also written some blog posts with use cases and how to use the product to give Notion superpowers.
Surprisingly around 85% of Notion2Sheets traffic is organic, people looking for ways to solve things regarding Notion or looking for a way to integrate it with Google Sheets. I haven’t done any advertising yet.