My co-founder Emme came up with the idea after he had struggled to keep up with all notifications on Twitter. The UI and UX was just not right and also it is too crowded with different stuff, that you usually don't even need, like ads and topics. So he decided to change that and to make his own product.

We found our first customers within our beta testers, which were friends and people from Twitter.

Today we are working with several marketing channels like Twitter, IndieHackers, Facebook, Instagram and others. Many of those customers are coming through Twitter and IndieHackers. Now, we're working on expanding our channels to SEO.

Just start! That's the most important thing. Once you start work on your idea, validate it first and then constantly talk to your users. There is no one who knows better what your app/product/service should look like than your customer. Try to improve your service every day. And service/product is not improved, only, when you add new features. It is also enhanced if you work on your marketing, customer service, support, etc. As long as your customer is in the center of your next move (improvement), you're safe and sound.