My wife was working as an x-ray technician and wanted to get into back-end development. I couldn't find an existing platform that checked all the boxes for her. I wanted a platform that was:
Inexpensive
Gamified
Focused on CS and back-end tech
Interactive (writing real code and doing real projects)
MicroFounder
How did you find your first customers?
Lane
Through blogging and SEO primarily. I had a coding blog that I had started about a year before I published the first course on Boot.dev. I simply added some CTAs to the blog and started to get a small trickle of traffic.
MicroFounder
How are you finding your customers today?
Lane
Still mostly blogging and SEO, though now I'm also doing collaborative content creation with other creators in the space. I'd like to do a lot more guesting on podcasts and youtube channels, I think that's a great way to get the word out while providing value for free at the same time.
MicroFounder
What's your advice for other microfounders who want to get started?
Lane
Get started, but don't overcommit. Get started with a plausible idea, and do everything you can to test its validity early on, then bail if it's not working.
