My wife was working as an x-ray technician and wanted to get into back-end development. I couldn't find an existing platform that checked all the boxes for her. I wanted a platform that was:
Inexpensive
Gamified
Focused on CS and back-end tech
Interactive (writing real code and doing real projects)
MicroFounder
How did you find your first customers?
Lane
Through blogging and SEO primarily. I had a coding blog that I had started about a year before I published the first course on Boot.dev. I simply added some CTAs to the blog and started to get a small trickle of traffic.