How did you come up with the microstartup idea?

19 microstartup founders like Edgaras, Tibo, and Minh-Phuc Tran share how they came up with their startup idea. Latest answer 12 hours ago.

Content Writing Jobs ($3.6k/mo) by Edgaras

I believe the best way to come up with a microstartup ideas is to solve your own "pain" or somebody's else "pain", but something you are super familiar with.

Tomas the co-founder has been a content writer and editor for many years. He also managed many other writers. It's been always a problem to find the best writers. And for writers it's been always a struggle to find quality writing gigs or great companies to work for.

So the idea of Content Writing Jobs was born from these very familiar problems.

Tweet Hunter ($75k/mo) by Tibo

We actually shipped 1 new SaaS every 2 weeks during 4 months until something sticked. Tweet Hunter was like the 10th project we shipped this way. We built it to help ourselves in the first place in growing on Twitter.

Queue ($116/mo) by Minh-Phuc Tran

I use Notion to write a lot of my content and having to switch to other tools to schedule tweets is a pain for me

KTool ($118/mo) by Daniel Nguyen 📖

Amazon provided the send-to-Kindle functionality for years. But they stopped all the developments a few years ago, leaving users in frustration.

As someone who read a lot of blog posts and online content, I'm one of those frustrated users.

I saw the demand and decided to build a better alternative.

Resumey.Pro ($320/mo) by Kavya 📝

Resumey.Pro began as a side project, when my co-founder was looking for a job. We realized we were having issues designing a resume as we have to pick a template first and then stick to it. The ability to just write content and then have the flexibility to make changes for the design was something we were looking for but couldn't find on the internet. Markdown is quite powerful for writing so we combined the two ideas and created a tool for ourselves. Eventually, when we realised it's useful we made it public for others to use and productized it. We also launched on Product Hunt where we got a lot of useful feedback.

HelpKit ($2k/mo) by Dominik Sobe ツ

There are already a couple of knowledge base softwares out there to help you improve your customer support. And while most of them are certainly doing a good job, are they actually making use of the best content management system in the world?

I have been using Notion for a few years now. It's an amazing tool for storing and organizing all of my company's knowledge and documentation. After a while, I realized that I need something that I can expose to my customers.

I didn't want to leave Notion. Furthermore, it should feel similar to tools such as Intercom or Zendesk. Since I couldn't find the right solution – I built HelpKit. Sure, you can publish your Notion page on its own but it might come across as unprofessional. The Notion URL, distracting links pointing to Notion and the lack of customizability are just a few disadvantages.

HelpKit is solving all of this. It’s for businesses who need an easy no-code way to create a reliable knowledge base powered by Notion. You write your help articles in Notion and HelpKit takes care of the rest. It's as simple as that.

Featurebase ($600/mo) by Robi

In 2020 I was pissed off... I was working on an Instagram tool that had hundreds of users - all keeping me up at night through live chat.

Over 80% of the conversations were people requesting features or reporting bugs. Most of the time we just forgot what was said, other times it was scattered across Slack channels, Excel spreadsheets, and chaotic Trello boards.

We desperately needed a better solution to keep our customers happy, and more importantly, let me watch the new Kanye documentary without having to respond to chat messages.

So I started looking for solutions and found one - public feedback boards. With feedback boards, your users can post all their input on a public board. All of it will be conveniently gathered together in a single organized place for you to make sense of it. Users can upvote features they like, and it also notifies them when you respond to posts or launch a new feature.

Cloakist ($2.8k/mo) by bruce mclachlan

I acquired Cloakist via Microacquire. The acquisition was the culmination of a 10-month long search for a suitable micro-SaaS business.

There was a good fit between me and the seller, which made for a smooth transition.

The idea for Cloakist was born out of the need of the founder trying to host certain of his public page at a custom domain. There weren't really any tools available to do this and doing it yourself, using Cloudflare for example, was too technical for most people.

So Cloakist was started to address this problem.

Today Cloakist supports rehosting of public pages from Notion, Trello, Celendly, Typeform, Google Docs, Adobe Express, Airtable, Coda, ClickUp, Dropbox Paper, Loom, Microsoft Sway, and more.

You can read more about the details of the acquisition here:

StageTimer ($1.3k/mo) by Lukas Hermann

I was visiting my friend's studio to set up some IT hardware. He was using an old timer app on a spare laptop and always had to run into the recording room to start the countdown timer and then run out again.

I was thinking “Surely there is a nifty online app for this problem that just syncs through the cloud.” But I couldn't find one. I almost couldn't believe it!

So I made a simple prototype that weekend, using my experience as a software developer.

SVG Backgrounds ($1.2k/mo) by Matt Visiwig

I was fascinated with vector graphics and SVGs were starting to work consistently across browsers. I read there was a way to add SVG backgrounds that I wasn't using. The deeper I looked, the more I realized there weren't many resources on the subject.

I decided to experiment on my own and ended up building a site similar to my inspiration: transparent textures and subtle patterns.

I wrote an in-depth blog post on how I came up with the idea:

Tally ($14k/mo) by Marie

As makers and frequent form users, we were unsatisfied with the existing form building tools out there. They either force you in a specific format or bombard you with countless limits and paywalls. We wanted a simple, yet powerful form builder that allows you to create any type of form without breaking the bank. That's the reason why we started building Tally in the summer of 2020.

Browserflow ($5k/mo) by DK ✌🏽

After successfully launching another product, I was quickly overwhelmed by all the feedback I was getting via Google Forms.

I found myself spending too much time copying and pasting information between Google Sheets and other tools and thought, "Hm, I should automate this process."

1.5 years of development and many more features later, I had a tool that could automate anything on any website :)

Shoutout ($2.4k/mo) by Sharath 📣

A friend tweeted about me giving me a shoutout. I felt I get all these positive shoutouts from people and want to capture under one website. That's how Shoutout is born.

Pirsch ($1k/mo) by Marvin Blum

I started Pirsch as a personal project for my website, because I couldn't find a suitable backend solution for Go (golang).

NotionForms ($8k/mo) by Julien Nahum 🚀

A long time ago when doing an internship in a startups, I discovered Airtable and I was amazed to see non-technical person working with databases. Airtable has a built-in form feature that was used a lot in this Start-up.

Later on I was using Notion a lot, and as I dev I was a bit frustrated that they didn’t have an API. I was super excited when they finally released their API, so I decided to build something with it. I remembered the Airtable forms and decided to go with it!

Harold ($100/mo) by Kyleigh

I read an article by Steph Smith entitled, "How to Be Great? Just Be Good, Repeatably", where she wrote about the importance of being consistent with small habits that compound. In another article she spelled it out: "The best way to stay committed to your goals is to a) track progress daily and b) share your progress openly."

This sounded simple enough, but there was one problem: I had tried tracking my habits before and it didn't work. I would make a beautiful table in my journal, get all excited, track for a few days, and then never look at it again.

That's where the idea for Harold came from. I needed a habit tracker that would come to me, ask me for the data, and make it really easy and convenient. That way I didn't have to remember to track / also have to make a habit of tracking at the same time I was trying to make habits of these other things. I had been interested in applications of SMS and this seemed like a great use case. It also seemed that SMS tech was getting easier to implement with no-code tools.

The name Harold came later. At the time my sister was pregnant with a boy and I wanted her to name him Harold. She wasn't going for it, so I just named my project that instead.

Lydia Virtual Assistant ($3k/mo) by Lydia | Virtual Assistant

Thank you so much, really appreciate being featured!

Before starting my own Virtual assistant business, I was a Project Manager in London. I love planning, organisation and helping people but I wasn’t satisfied in the role I was in. So I decided to go off on my own! I wanted to be my own boss, take risks and create my own schedule.

After many conversations with lots of different people, I realised it was extremely important to ‘niche’ down. I’d previously worked with start-ups and founders and loved it. Working with self starters and people taking risks to do and create exactly what they want is amazing. Life’s too short!

I’m also extremely fortunate to be surrounded by self starters/entrepreneurs and indie hackers and realised there was a gap in the market for a VA for this group and that’s when it clicked. That’s when I became the Virtual Assistant for Indie Hackers.

SQLPad ($10k/mo) by Leon Wei

I have been working in the data science and machine learning space for over 10 years.

In the last few years, I built an applied machine learning & data science team at  Apple from scratch.

As a senior manager, I interviewed and hired many people, including young professionals, interns, and college graduates.

And I've noticed that there is a very strong correlation between hands-on data processing skills (e.g., using SQL to extract data) and new hires' productivity and work performance.

SQL is pretty much a must-know language for any data analytics professional, so during Covid, I launched a SQL video course.

My goal was to teach people from basic SQL syntax to advanced window functions in a business context and help college graduates master SQL, ace their job interviews, and excel at their new jobs.

Soon after I launched the SQL course, I realized I needed a place for students to practice SQL assignments and coding problems, and I couldn't find an interactive SQL playground service online, so I created my own SQL playground and hosted it on

Notion2Sheets ($1k/mo) by Lean Zubrezki 🇺🇦

I was developing a Google Workspace Add-On that connects the leading e-commerce platform from Latam to Google Sheets when I heard about the release of the Notion API.

After learning more about Notion, its strong and weak points and what users were asking for I decided to build Notion2Sheets. I went from idea to publishing to the marketplace in 2 weeks!

I was able to reuse some of the knowledge I acquired from the other side project but I think being first in this case was important.