I'd been using a kind of hacky version of this goal-tracking system myself for a year or so—a mashup of a paper goals workbook called Pick Four and a digital daily action journal called iDoneThis... and I thought I'd see if I could make an app that combined the two. Over the months and years I folded a bunch of other elements in, which I wrote about in this Everything Is A Remix thread here: https://twitter.com/...
MicroFounder
How did you find your first customers?
Malcolm
My first 10-20 customers were friends of mine. After that, I started getting a bit of word of mouth and new customers via communities. Since I'm a designer & developer more than a marketer or sales guy, I leveraged this strength and built some integrations with Beeminder and the Less Wrong Study Hall, and these partnerships brought in a lot of the early customers (the first 100-200).