The to-do list that never goes stale

Complice is for making meaningful progress every day. Instead of productivity, we focus on intentionality. It's not about how much you do, but about knowing why you're doing what you're doing, seeing dreams come to life, and having fun while you're doing it.

Rauno Metsa
How did you come up with the microstartup idea?
Malcolm Ocean is home in NS (48/100 vids)
I'd been using a kind of hacky version of this goal-tracking system myself for a year or so—a mashup of a paper goals workbook called Pick Four and a digital daily action journal called iDoneThis... and I thought I'd see if I could make an app that combined the two. Over the months and years I folded a bunch of other elements in, which I wrote about in this Everything Is A Remix thread here:
Rauno Metsa
How did you find your first customers?
Malcolm Ocean is home in NS (48/100 vids)
My first 10-20 customers were friends of mine. After that, I started getting a bit of word of mouth and new customers via communities. Since I'm a designer & developer more than a marketer or sales guy, I leveraged this strength and built some integrations with Beeminder and the Less Wrong Study Hall, and these partnerships brought in a lot of the early customers (the first 100-200).
Rauno Metsa
How are you finding your customers today?
Malcolm Ocean is home in NS (48/100 vids)
Still some through Beeminder and various coworking rooms. Lots of referrals through Twitter, where I'm quite active. And still plenty of word of mouth, since people who love the system really love it and it's very unique. I've started making some YouTube videos but that hasn't taken off yet.
Rauno Metsa
What's your advice for other microfounders who want to get started?
Malcolm Ocean is home in NS (48/100 vids)
1. Do something nobody else is doing. don't try to do something that has an obvious direct competitor. it can be a remix of other things though—ultimately all creative works are remixes or mashups.
2. Charge all your users, always and from the beginning. have a free trial perhaps but don't waste your time dealing with people who don't value your product/service enough to pay for it. if nobody will pay, make something else until someone will. this is your compass.
3. Stick to it: keep doing stuff every day. Complice itself can be really helpful for that! It's all about taking daily actions towards big complex meaningful projects. You need to not just do stuff, but keep orienting towards whether what you're doing is moving you towards what matters. I would have failed at building my business several times over if I hadn't been using it myself the whole time!



Recurring revenue