Sorry, but you need marketing ๐Ÿคทโ€โ™€๏ธ

We try to remind ourselves that we need to do marketing to earn money with our solo startups. Itโ€™s just the way it is.

Otherwise, people donโ€™t know our products exist, and canโ€™t pay us money even though they would maybe happily do so.

๐Ÿ“ˆ Plausible ($83k/mo) is a great example I use often. Solo founder Uku is a programmer who started the product, but Plausible started making money when co-founder Marko joined and started focusing on marketing.

I drew this graph that shows you how it went. Would Plausible be making $1M per year when Marko hadnโ€™t joined? Probably not. But letโ€™s also keep in mind that the product wouldnโ€™t even exist without Uku starting it.

Some things to keep in mind:

โš ๏ธ remember that marketing is necessary
๐Ÿฅ do something (small) every day
๐Ÿ“ˆ switch marketing/dev weeks
๐ŸŒ results are not instant

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