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@adamwathan and @steveschoger had been working on a bunch of side projects together. Adam taking care of development and Steve handling the UI design.

For years they were creating content and sharing it for free, growing their audience – both of them have 100k+ Twitter followers now.

And then one day, we saw headlines of their new side project TailwindUI making $500,000 in three days (they have now made millions).

They wouldn’t have made that money when they hadn’t spent years creating content and gathering followers.

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