I was fascinated with vector graphics and SVGs were starting to work consistently across browsers. I read there was a way to add SVG backgrounds that I wasn't using. The deeper I looked, the more I realized there weren't many resources on the subject.
I decided to experiment on my own and ended up building a site similar to my inspiration: transparent textures and subtle patterns.
When I first launched my site, I posted on Product Hunt. It unexpectedly was product #4 of the day and got shared across many web design related websites and groups. At the time my site wasn't even monetized, but since it got a warm reception, I decided to add premium content. After listing on the website, sales started to trickle in slowly. I probably made a few hundred in the first 6 months.
MicroFounder
How are you finding your customers today?
Matt
I've been experimenting a lot lately, but my best channel by great margins is organic search. I've been doubling down on SEO, blogging, and releasing content.
MicroFounder
What's your advice for other microfounders who want to get started?
Matt
Start, but start small and preferably centered around something you'd find useful yourself. You don't know what you don't know — and there's only one way to find out: by trying things out, experiencing everything first hand.
The way to win is to think longterm. It's easy to focus on current growth or instant results. But that's where many products fail, because it's hard to have instant success. However, check out this math. What if it took you a month to launch a digital product that got one $30 sale a week. That's $1560 a year. Not too exciting. But what if you did that every month for a year. Those twelve products would be earning $18,720 per year. Now what if you could double the traffic or double the conversion rate. You'd nearly be earning the average American salary. And the thing is, as you build and launch more products, you're naturally bringing attention to your entire product line.
Any given Tweet you make could bring in sales. Not by mentioning your product, but by getting your name out there. When someone curious checks out your profile, that could convert to sales. That's thinking long-term.
