Over the past few years I’ve launched more than 20 side projects, almost of all of which failed to get traction. I decided I’d had enough - I needed to be more ruthless about filtering and testing my ideas before wasting my precious free time on them (I have a day job and two young kids, free time is minimal). The problem I found was that there’s a lot of work involved with testing an idea. Just thinking about the design and copy on a landing page could take me days, during which my lizard brain would constantly be telling me “just build it you fool!”.

I built Yep.so to make it much faster to launch and test ideas with real customers. It removes most of the design decisions, guides you through writing good copy, and uses the best-practice landing page structure devised by Harry Dry from Marketing Examples. It also gives you instant stats on how many people are viewing your page and how many signup.

I use it to quickly test new ideas and compare them to the performance of other ideas. It quickly becomes clear which I should be discarding and which have potential.

I’ve got a decent following on Twitter and have been building the app in public, so most users have been coming from there. I think my first paid customers did too.