word.rodeo

$650/mo
Custom puzzle pages for your fans and brand

Drive engagement with Wordle-like puzzles in a custom design with puzzles specific to your followers or audience.

Rauno Metsa
How did you come up with the microstartup idea?
Julian Wachholz
At the height of Wordle's popularity, I made a colleague guess a five letter word via Slack. I gave them hints by manually replying with the green and yellow square emoji. That's when I thought to myself "there ought to be a way to automate this!".

I sat down and created the first working prototype on a Friday night, coding until 3am.
Rauno Metsa
How did you find your first customers?
Julian Wachholz
They found me! A few people started reaching out, asking about bespoke and customized solutions. They rejected my first quote - because it was too high for what they imagined.

When the second company reached out, it dawned on me that customizable Wordle pages are a niche I could fill, so I started building the SaaS part.
Rauno Metsa
How are you finding your customers today?
Julian Wachholz
I'm really bad at marketing. As a developer and introvert, I prefer low-key approaches. Recently I started experimenting with writing some blog posts and engaging people on Twitter (@word_rodeo). Hopefully that will boost my SEO a little in the long run.
Rauno Metsa
What's your advice for other microfounders who want to get started?
Julian Wachholz
Just do it! I created a free service for everyone to use. There was no harm in trying to branch out into a paid service. Once you get the ball rolling, everything else comes naturally. The very first version was just a single HTML and JS file, zero frameworks! (If you don't count Tailwind CSS)
Website

Microfounder

About

Founded: Jan 2022
Age: 6m
Recurring revenue
SaaS