As a maker and creator, this is a problem I have personally felt for years! When I was building my past products, getting social proof was the best thing for conversions AND the hardest thing to scalably get.

Along the way of building products, I noticed that majority of the best-converting website have some sort of testimonial/review section but very few have video testimonials.

So there's a whitespace in the market for companies to quickly and reliably source, collect, and display video testimonials on their site.

I #BuildInPublic on Twitter which helps drive a lot of organic traffic. Also launching on ProductHunt and sharing the product in some private FB communities really help get my initial customers.