As a maker and creator, this is a problem I have personally felt for years! When I was building my past products, getting social proof was the best thing for conversions AND the hardest thing to scalably get.

Along the way of building products, I noticed that majority of the best-converting website have some sort of testimonial/review section but very few have video testimonials.

So there's a whitespace in the market for companies to quickly and reliably source, collect, and display video testimonials on their site.

I #BuildInPublic on Twitter which helps drive a lot of organic traffic. Also launching on ProductHunt and sharing the product in some private FB communities really help get my initial customers.

Mostly word of mouth. Affiliate is another source. Recently started trying out paid ads and cold outreach, will see how it goes.

Focus on a niche, engage with customers and ship fast 🚀