A close friend of mine, Miguel (https://twitter.com/...), started his newsletter called IPOBrief. He quickly noticed that there was not a standard nice way of receiving and managing sponsorships. We joined forces with Diogo (https://twitter.com/...) and build the first MVP. Sponsy was born.
Sponsy mainly consisted of a page for newsletters to receive sponsorships paid via Stripe. Speaking with bigger publishers, we found out that their problem was not in the booking. It was in the management. And they would happily pay us to solve their struggle.
Time to pivot! We rebuild Sponsy from scratch focusing 100% on the sponsorship management completely based on user feedback.
MicroFounder
How did you find your first customers?
David Lynch
Finding newsletters that could take advantage of Sponsy (e.g. multiple publications to manage), then cold emails and DM.
