I wanted to add social proof via a wall of love for an earlier project I worked on. I signed up for a popular tool to do that, but my pagespeed dropped by 40 points! In my head, I thought "I can do better than this."

The popular tools used to collect and manage testimonials were either slow, expensive, or ugly. I wanted to do things in a more fun and exciting way than the competition, so I gave it a shot.

From Twitter. My first 3 customers all came from tweeting about my journey and the things I was learning while building Senja. Many of my customers still do, but it's becoming more and more diverse.

Word of mouth and search are our second biggest acquisition channels. The customers that come from those sources always give incredible feedback!

Focus on one thing.

Senja's growth stagnated in the first 4 months after the launch because I kept trying to "diversify" and build a portfolio of small bets.

If I never gave it enough time and attention, it would have died with the rest of my side projects. I'd never have broken out of the absolute zero.

Making a little progress every day does wonders in the long term.