We originally set out to be an AI meeting assistant. We built out this robust product in late 2019, and had a very hard time getting anyone to use it. The market for AI meeting assistants wasn't created yet, and we were far too small (with no funding) to create it.

In trying to acquire more users, I was posting answers in all sorts of blog posts, forums, support threads, etc. Most of them amounted to nothing. There was one support thread that I posted in, where someone was asking how to get a transcript from google meet. I told them they could do this with our product. Our answer got locked in as the accepted answer on the support thread, and we started getting ~5-10 users a day from it. Our product wasn't optimized for transcription, so most of the users came and left.

Eventually, we decided to re-build our product to better suit this google meet transcription crowd. That is when we released our current product Google Meet Transcripts, by Scribbl, which is a chrome extension.

We got our very first customer for a product that we've since retired, but they were a friend of a friend.

The first customer for our current product found us through the chrome store, ran out of credits, and upgraded. This was a few weeks after we put credits in place and was very satisfying.

We mainly focus on SEO for marketing, but the majority of our customers find us in the chrome store. We pick up ~50 new (free) users a day from the chrome store.

Pick a big market, build something, & talk to people. The first thing you build will most likely be wrong, so don't obsess over it.

It's more important that you get something in front of people in a big market that you can access, than making a perfect product. At the end of the day, access to a market is more important than what you build. Once you have access to a market, only then does your product matter.

There are plenty of marketing channels out there. Finding one will be essential to a micro startup.