First off, I am a former college soccer (football for your non-Americans) player, so I have a unique founder-market fit. I have gone through the process of getting recruited and saw an opportunity to build a new tool in the space.
A few things I liked about this idea was that there were plenty of existing competitors, so the market was validated. There was also a significant opportunity to sell B2B, which was huge for me as I wanted to avoid a B2C business model.
I also knew that as a technical founder, I could move faster and build a better product than most competitors, given that non-technical teams primarily found them.
MicroFounder
How did you find your first customers?
Colin
Mainly on Twitter.
I focused on interacting with the youth/college soccer coach community on Twitter to find my first few customers. On launch day, I sold 6-lifetime subscriptions to athletes (B2C), and soon after that, I landed my first B2B customer.
