Friendly

$14k/mo
Privacy-Friendly Marketing Software From Switzerland

Increase your sales with marketing automation and improve your website through web analytics. Without compromising on privacy by hosting in Switzerland or Germany.

Rauno Metsa
How did you come up with the microstartup idea?
Stefan Vetter
I followed some invaluable advice from Arvid Kahl: «Start with the audience, not the idea». Since I already built a large audience in marketing, it was clear to me that the highest chance of success was to build something for this existing audience. From working in the agency that I build I knew that many European companies struggled with finding a web analytics software that was compliant with the new, stricter privacy laws in the EU. So I came up with a privacy friendly web analytics software, based on open source. In the first weeks we had little success though. So I came up with a second product: a privacy friendly marketing automation software, also based on open source. That one became an instant hit. Meanwhile, both products got a significant number of customers.
Rauno Metsa
How did you find your first customers?
Stefan Vetter
Since I built something for my existing audience in marketing, I was lucky to find some first customers from that audience. I also did launches on Product Hunt and other sites, with no success.
Rauno Metsa
How are you finding your customers today?
Stefan Vetter
As of today, our customers come from these sources:

31% Agency Partners & Affiliates
22% Personal Network
13% (Various)
11% (Unknown)
9% Search Engine Advertising (SEA)
7% Organic Search (SEO)
6% Links from other sites
2% Existing customers that bought another product
Rauno Metsa
What's your advice for other microfounders who want to get started?
Stefan Vetter
Start with the audience, not the idea ;-)

For more details, here's how I grew Friendly from 0 to $1K MRR: https://stefanvetter...
Website

Microfounder

About

Founded: Feb 2020
Age: 2y 10m
Recurring revenue
SaaS
Analytics SaaS