Feather is a rebrand of my previous product MDX.one. It was not the first product I worked on after quitting my job. MDX.one is the second product.

While working on my first product, I started learning many new things and explored a lot of new technologies. So, I started writing them down as blog posts so that they can be helpful to others. My workflow was always the same. I write it on Notion, I copy the content from Notion to my blogging platform and adjust and format things there and reupload all the images.

That was a very tedious task. So, I decided to build a blogging platform that uses Notion directly as a CMS. That was how I started with MDX.one (in May 2021).

After a few months of launching MDX.one, my hosting costs went to thousands of dollars to maintain it. So, I decided to stop new sign-ups and rebuilt everything from scratch.

The resultant product is so different from MDX.one, I decided to launch it as an entirely new product and named it Feather. I finally launched Feather in May 2022.

All my initial customers came through Twitter, because I was building everything in public.

I used to spend hours and hours migrating a user's existing blog to Feather and showing it to them. If they like it, they end up becoming a customer. Many of my initial customers came like that.