I was trying to create a newsletter about upcoming IPOs and manage all the content within Airtable. I wanted to import financial API data into Airtable, and couldn't find a quick way to do it.
A couple of months later, having given up on the newsletter idea, I stumbled upon 'API Connector', a Google Sheets addon, on Product Hunt. I decided to build the same thing for Airtable.
It was perfect timing, as Airtable had just opened up their app marketplace to third-party developers.
MicroFounder
How did you find your first customers?
David Lynch
Most of the initial customers just came from being very early to Airtable's marketplace. I also did all the standard one-time launch things: Product Hunt, Reddit and a few Facebook groups.
I also went on a few podcasts, both Airtable-specific and more general bootstrapping ones. It's hard to track conversions from these, but several customers have mentioned they first heard about the app on a podcast.
