I believe the best way to come up with a microstartup ideas is to solve your own "pain" or somebody's else "pain", but something you are super familiar with.
Tomas the co-founder has been a content writer and editor for many years. He also managed many other writers. It's been always a problem to find the best writers. And for writers it's been always a struggle to find quality writing gigs or great companies to work for.
So the idea of Content Writing Jobs was born from these very familiar problems.
MicroFounder
How did you find your first customers?
David Lynch
Content writing, SEO and organic marketing is our bread and butter. So we practiced what we preach. SEO optimized our website, constantly posted quality content (job post) and blog articles, launched on Product Hunt and several other websites. We also started a newsletter and social media automation from the very beginning as another way to distribute all of our content. LinkedIn was in particular very successful to us.
We didn't start with sales or ads, we are not experienced with this. Instead we focused on a long-term consistent organic growth. And bit by bit first customers came.
MicroFounder
I checked out your LinkedIn (https://www.linkedin...) and that's really impressive! You have almost 150,000 followers there!
Can you share something that helped you grow that much? Did you just start posting jobs and followers started to come organically? How much time did it take?
So many questions, I know! But that would be really helpful for other microfounders, including myself (been thinking to start growing Remote Hunt's LinkedIn, but have been postponing it for a while).
David Lynch
Regarding the growth on LinkedIn it's quite simple. We curate valuable content (writing jobs) and share all of them consistently on LinkedIn. And it's all automated. People love consistency and good content, in this case new job opportunities. It took around 2 years to get to 150K, will be probably over 200K by the end of this year.
