I believe the best way to come up with a microstartup ideas is to solve your own "pain" or somebody's else "pain", but something you are super familiar with.

Tomas the co-founder has been a content writer and editor for many years. He also managed many other writers. It's been always a problem to find the best writers. And for writers it's been always a struggle to find quality writing gigs or great companies to work for.

So the idea of Content Writing Jobs was born from these very familiar problems.

Content writing, SEO and organic marketing is our bread and butter. So we practiced what we preach. SEO optimized our website, constantly posted quality content (job post) and blog articles, launched on Product Hunt and several other websites. We also started a newsletter and social media automation from the very beginning as another way to distribute all of our content. LinkedIn was in particular very successful to us.

We didn't start with sales or ads, we are not experienced with this. Instead we focused on a long-term consistent organic growth. And bit by bit first customers came.

I checked out your LinkedIn (https://www.linkedin...) and that's really impressive! You have almost 150,000 followers there!

Can you share something that helped you grow that much? Did you just start posting jobs and followers started to come organically? How much time did it take?

So many questions, I know! But that would be really helpful for other microfounders, including myself (been thinking to start growing Remote Hunt's LinkedIn, but have been postponing it for a while).

Regarding the growth on LinkedIn it's quite simple. We curate valuable content (writing jobs) and share all of them consistently on LinkedIn. And it's all automated. People love consistency and good content, in this case new job opportunities. It took around 2 years to get to 150K, will be probably over 200K by the end of this year.

We do the same where we started. There is no end what can be done with good content and SEO. Big believers in organic growth. Also experimenting with a Long Tail SEO and Programatic SEO. Started exploring ads a little bit.

We don't do the traditional experimentation and pivoting. Instead, we try to "plant many seeds" and see what works over a long period of time. So we are constantly experimenting with new business models and services we can offer within Writing domain. We just launched our latest service Best Writing for Businesses, a managed content subscription for companies who don't want to bother hiring and managing writers themselves. We do it for them for a monthly fee.

We are also actively looking for more partnership opportunities through social media and email.

1. Find a problem you are familiar with, ideally your own problem. It also has to be something you can work with for at least for 2-3 years (there are rarely quick wins). Don't worry, you will succeed eventually if you are consistent and keep iterating and exploring.

2. Spend equal amount of time for building and marketing. 50/50. Don't assume If You Build it They will Come. But also don't just sell something that has little to no value. Keep adding value to your offering.

3. Don't spend too much time perfecting the details. This was especially a curse for me as a designer perfectionist coming out of working for a company as employee... At Best Writing now we have the core principle:

"Do it first, then do it better, then do it right."