I acquired Cloakist via Microacquire. The acquisition was the culmination of a 10-month long search for a suitable micro-SaaS business.
There was a good fit between me and the seller, which made for a smooth transition.
The idea for Cloakist was born out of the need of the founder trying to host certain of his public page at a custom domain. There weren't really any tools available to do this and doing it yourself, using Cloudflare for example, was too technical for most people.
So Cloakist was started to address this problem.
Today Cloakist supports rehosting of public pages from Notion, Trello, Celendly, Typeform, Google Docs, Adobe Express, Airtable, Coda, ClickUp, Dropbox Paper, Loom, Microsoft Sway, and more.
Because Cloakist supports a wide variety of platforms, the initial outreach was to target users of these platforms and offer Cloakist as a solution to host their page at a custom domain.
A few "mini-apps" were created that targeted specific platforms, like Notion, Trello, and Typeform. These were quite successful with customers coming from engagement on Reddit and other product specific forums.
