Website analytics without compromising user privacy
rauno
How did you come up with the microstartup idea?
Joel
In 2022, I became increasingly concerned about the privacy of my website users. As a website owner, I wanted to know how many impressions my websites were serving, which pages were being viewed right now, and which pages were most popular. However, I didn't want to collect any personally identifiable information, nor did I want to use cookies or any other invasive tracking technologies.
To solve this problem, I decided to create my own analytics program.
rauno
How did you find your first customers?
Joel
I haven't found my first customers yet.
rauno
How are you finding your customers today?
Joel
My current plan is to write content on my blog and share that online. That will probably include articles written for Hacker News, Reddit, here on MicroFounder, and wherever else makes sense. I finished the first, my back story, this morning. I plan to post articles about my progress, my technical decisions, and to otherwise build in public.
rauno
What's your advice for other microfounders who want to get started?
Joel
I'm not far enough along to be a trusted source but I would make one suggestion. Just launch. Your thought, idea, article, app, or service doesn't need to be complete or perfect. Think of the most simple thing you could create and release it. If your idea isn't popular, not a lot of people are going to see it anyway. So, put yourself out there and launch something. Then iterate and launch again.
The primary difference is that Protective Metrics does not create a hash (or fingerprint) of the user.
Our primary metric is impressions instead of visits. We believe that relying on visitor statistics can lead to flawed decision making and misguided marketing efforts.
